# ChurnWard

> Recover lost SaaS revenue.

ChurnWard is a dunning, revenue recovery, and revenue analytics platform for SaaS. Built for bootstrapped founders, indie hackers, and small SaaS teams. $29/month flat, no per-seat pricing, no revenue share.

## Features

- [Dunning Recovery](https://churnward.com/features/dunning-recovery/): automated email flows triggered on payment failure
- [Expiring Card Alerts](https://churnward.com/features/expiring-card-alerts/): pre-dunning notifications sent before a card expires
- [Smart Retry Logic](https://churnward.com/features/smart-retry-logic/): intelligent retry scheduling based on decline codes
- [Failed Payment Recovery](https://churnward.com/features/failed-payment-recovery/): recovery email sequences for failed charges
- [Revenue Analytics](https://churnward.com/features/revenue-analytics/): MRR tracking, churn rate, recovery metrics, and subscription activity
- [Trial Conversion](https://churnward.com/features/trial-conversion/): optimise free trial to paid conversion
- [Win-back Campaigns](https://churnward.com/features/win-back/): re-engage cancelled subscribers

## Integrations

- [Stripe](https://churnward.com/integrations/stripe/) (available)
- [Paddle](https://churnward.com/integrations/paddle/) (coming soon)
- [Dodo Payments](https://churnward.com/integrations/dodo-payments/) (available)
- [Lemon Squeezy](https://churnward.com/integrations/lemon-squeezy/) (coming soon)

## Pricing

$29/month flat. No per-seat pricing, no usage limits, no revenue share. Annual plan available at $232/year (4 months free). 14-day free trial included.

- [Pricing page](https://churnward.com/pricing/)

## Free Tools

- [Revenue Loss Calculator](https://churnward.com/tools/revenue-loss-calculator/): estimate how much failed payments cost your business
- [Churn Rate Calculator](https://churnward.com/tools/churn-rate-calculator/): calculate monthly and annual churn rate
- [Customer Lifetime Value Calculator](https://churnward.com/tools/ltv-calculator/): estimate LTV from ARPU and churn rate
- [MRR Calculator](https://churnward.com/tools/mrr-calculator/): calculate monthly recurring revenue
- [NPS Calculator](https://churnward.com/tools/nps-calculator/): calculate Net Promoter Score from survey responses

## Glossary

SaaS revenue, churn, and payment terms explained: https://churnward.com/glossary/

Key terms:

- [MRR](https://churnward.com/glossary/mrr/), [ARR](https://churnward.com/glossary/arr/), [Net New MRR](https://churnward.com/glossary/net-new-mrr/), [Expansion MRR](https://churnward.com/glossary/expansion-mrr/), [Contraction MRR](https://churnward.com/glossary/contraction-mrr/), [Committed MRR](https://churnward.com/glossary/committed-mrr/)
- [Churn Rate](https://churnward.com/glossary/churn-rate/), [Revenue Churn](https://churnward.com/glossary/revenue-churn/), [Voluntary Churn](https://churnward.com/glossary/voluntary-churn/), [Involuntary Churn](https://churnward.com/glossary/involuntary-churn/), [Subscriber Churn](https://churnward.com/glossary/subscriber-churn/), [Subscription Churn Rate](https://churnward.com/glossary/subscription-churn-rate/), [Negative Churn](https://churnward.com/glossary/negative-churn/), [Gross Churn](https://churnward.com/glossary/gross-churn/), [Net Churn](https://churnward.com/glossary/net-churn/)
- [Retention Rate](https://churnward.com/glossary/retention-rate/), [Renewal Rate](https://churnward.com/glossary/renewal-rate/), [Logo Retention](https://churnward.com/glossary/logo-retention/), [Net Revenue Retention (NRR)](https://churnward.com/glossary/net-revenue-retention/), [Gross Revenue Retention (GRR)](https://churnward.com/glossary/gross-revenue-retention/), [Net Dollar Retention (NDR)](https://churnward.com/glossary/net-dollar-retention/)
- [LTV](https://churnward.com/glossary/ltv/), [ACV](https://churnward.com/glossary/acv/), [Total Contract Value (TCV)](https://churnward.com/glossary/total-contract-value/), [Subscription Revenue](https://churnward.com/glossary/subscription-revenue/), [Expansion Revenue](https://churnward.com/glossary/expansion-revenue/), [Annual Run Rate](https://churnward.com/glossary/annual-run-rate/), [Revenue Per Employee](https://churnward.com/glossary/revenue-per-employee/)
- [Dunning](https://churnward.com/glossary/dunning/), [Payment Recovery](https://churnward.com/glossary/payment-recovery/), [Payment Failure Rate](https://churnward.com/glossary/payment-failure-rate/), [Revenue Leakage](https://churnward.com/glossary/revenue-leakage/), [Account Updater](https://churnward.com/glossary/account-updater/)
- [Hard Decline](https://churnward.com/glossary/hard-decline/), [Soft Decline](https://churnward.com/glossary/soft-decline/), [Issuer Decline](https://churnward.com/glossary/issuer-decline/)
- [Customer Attrition](https://churnward.com/glossary/customer-attrition/), [Attrition Rate](https://churnward.com/glossary/attrition-rate/), [Customer Segmentation](https://churnward.com/glossary/customer-segmentation/), [Lapsed Customer](https://churnward.com/glossary/lapsed-customer/)
- [Win-Back Campaign](https://churnward.com/glossary/win-back-campaign/), [Winback Email](https://churnward.com/glossary/winback-email/), [Re-Engagement Email](https://churnward.com/glossary/re-engagement-email/)
- [SaaS KPIs](https://churnward.com/glossary/saas-kpis/), [Customer Success Metrics](https://churnward.com/glossary/customer-success-metrics/), [Subscription Metrics](https://churnward.com/glossary/subscription-metrics/), [PLG Metrics](https://churnward.com/glossary/plg-metrics/), [SaaS Unit Economics](https://churnward.com/glossary/saas-unit-economics/)
- [SaaS Magic Number](https://churnward.com/glossary/magic-number-saas/), [SaaS Quick Ratio](https://churnward.com/glossary/quick-ratio-saas/), [DAU/MAU Ratio](https://churnward.com/glossary/dau-mau-ratio/), [Subscription KPIs](https://churnward.com/glossary/subscription-kpis/)
- [Net Promoter Score (NPS)](https://churnward.com/glossary/nps/), [Customer Health Score](https://churnward.com/glossary/customer-health-score/), [Customer Engagement Score](https://churnward.com/glossary/customer-engagement-score/), [Customer Effort Score (CES)](https://churnward.com/glossary/customer-effort-score/), [Feature Adoption Rate](https://churnward.com/glossary/feature-adoption-rate/), [Time to Value](https://churnward.com/glossary/time-to-value/), [Exit Survey](https://churnward.com/glossary/exit-survey/)

## Blog

Articles on dunning, churn, and SaaS revenue recovery: https://churnward.com/blog/

- [Best Dunning Software](https://churnward.com/blog/best-dunning-software/)
- [Credit Card Decline Codes](https://churnward.com/blog/credit-card-decline-codes/)
- [Customer Reactivation Strategies](https://churnward.com/blog/customer-reactivation-strategies/)
- [Dunning Best Practices](https://churnward.com/blog/dunning-best-practices/)
- [Dunning Email Templates](https://churnward.com/blog/dunning-email-templates/)
- [What Is Dunning?](https://churnward.com/blog/what-is-dunning/)
- [Do Not Honor Decline](https://churnward.com/blog/do-not-honor-decline/)
- [Debit Not Available (Code 14)](https://churnward.com/blog/debit-not-available-code-14/)
- [Stripe Smart Retries](https://churnward.com/blog/stripe-smart-retries/)
- [What Is a Good NPS Score?](https://churnward.com/blog/what-is-a-good-nps-score/)
- [NPS Survey Questions](https://churnward.com/blog/nps-survey-questions/)

## Learn

- [Attrition vs Churn](https://churnward.com/learn/attrition-vs-churn/)
- [How to Calculate NPS](https://churnward.com/learn/how-to-calculate-nps/)
- [NRR vs GRR](https://churnward.com/learn/nrr-vs-grr/)
- [ARR vs MRR](https://churnward.com/learn/arr-vs-mrr/)
- [TCV vs ACV](https://churnward.com/learn/tcv-vs-acv/)
- [Gross Churn vs Net Churn](https://churnward.com/learn/gross-churn-vs-net-churn/)

## Alternatives

Comparison pages against other dunning and revenue recovery tools:

- [ChurnWard vs Churn Buster](https://churnward.com/alternative/churn-buster/)
- [ChurnWard vs Churnkey](https://churnward.com/alternative/churnkey/)
- [ChurnWard vs Stunning](https://churnward.com/alternative/stunning/)
- [ChurnWard vs Baremetrics](https://churnward.com/alternative/baremetrics/)
- [ChurnWard vs ChartMogul](https://churnward.com/alternative/chartmogul/)
- [ChurnWard vs ProfitWell](https://churnward.com/alternative/profitwell/)

## Links

- Website: https://churnward.com
- Pricing: https://churnward.com/pricing/
- Changelog: https://churnward.com/changelog/
- X/Twitter: https://x.com/adamcollins