Start a SaaS they said, money every month they said 😅 "card expired", "insufficient funds", "card declined" How are you recovering failed payments on stripe?
Revenue recovery for SaaS
Stop losing revenue to failed payments
Automated dunning, expiring card alerts, win-back campaigns, and revenue analytics. One tool, $29/month. Built for bootstrapped SaaS founders and small teams.
app.churnward.com
MRR
$0
+4.2%
Recovered
$0
This month
RateRecovery Rate
0%
+12%
Revenue recovered
Recovered Failed
Why it matters
Failed payments are silently killing your MRR
Most bootstrapped founders rely on their processor's basic retry logic: a few automated attempts and then silence. Meanwhile, revenue disappears and customers who wanted to stay are locked out permanently.
5 to 18%
of SaaS payments fail every month
Revenue silently walking out the door
Source: Recurly Research
20 to 40%
of all SaaS churn is involuntary
Customers who wanted to stay but couldn't
Source: ProfitWell (Paddle)
5x
average return for every $1 spent
Based on 60% average recovery rate
Source: Recurly Research
At a glance
Everything you need to guard your revenue
Dunning recovery
Automated email flows with upfront payment retries. Recovers revenue the moment a payment fails.
Expiring card alerts
Notify customers before their card expires. Prevent failures before they happen.
Revenue analytics
MRR, churn rate, and recovery metrics in one dashboard. No separate analytics tool needed.
Processor support
Works with Stripe and Dodo Payments. More processors coming soon.
Subscription win-back
Send targeted offers to churned subscribers. Bring back customers who cancelled days or months ago.
Trial conversion
Two perfectly timed emails that convert free trial users into paying customers before they lose access.
How it works
Up and running in under 10 minutes
1
Connect your processor
Link your Stripe or Dodo Payments account. No code changes required.
2
Configure your recovery flow
Customise your email subject, message, and timing. Or use our sensible defaults and start recovering immediately.
3
Start recovering revenue
ChurnWard handles failed payments, expiring cards, and win-back automatically. You focus on building.
Automated Recovery
Recover failed payments without lifting a finger
When a payment fails, ChurnWard kicks in immediately. Automated email flows with smart timing, configurable escalation paths, and automatic resolution when the payment succeeds. No manual follow-ups, no customers slipping through the cracks.
- Triggered instantly on payment failure
- Customisable subject, message, and timing
- Stops automatically when payment recovers
Pre-dunning
Prevent failures before they happen
The best recovery is the one you never need. ChurnWard detects expiring cards and notifies customers before their payment fails. Proactive alerts mean fewer dunning flows, higher retention, and happier customers.
- Detects cards expiring within 30 days
- Branded emails with direct update link
- Dashboard shows upcoming expirations
Analytics
Revenue metrics without a separate subscription
Track MRR, churn rate, recovery performance, subscription health, and upcoming yearly renewals in one place. See what's growing, what's churning, and what you've saved. All without paying $100+/month for a standalone analytics tool.
- MRR, churn, and recovery rate at a glance
- Revenue recovered metric front and centre
- Replaces Baremetrics and ChartMogul for most founders
- "Protected since" marker shows when ChurnWard started guarding your revenue
- Upcoming yearly renewal alerts for annual subscriptions that carry concentrated revenue risk
Integrations
Works with the processor you already use
ChurnWard connects to your existing payment processor. No migrations, no disruption. Stripe and Dodo Payments are supported at launch, with Paddle and others on the roadmap. Whichever processor you're on, ChurnWard plugs in and starts recovering revenue.
- Stripe and Dodo Payments supported at launch
- Paddle and others on the roadmap
- No branded hosted pages. Customers interact directly with trusted Stripe and Dodo billing portals and checkout flows
- Set up in under 10 minutes, no code changes
Win-back
Bring churned subscribers back
Not every lost customer is gone for good. When a subscription expires, ChurnWard sends targeted offers to bring them back. Offer percentage discounts, free months, or simply remind them what they're missing.
- Automated win-back flows for expired subscriptions
- Offer percentage discounts or free months
- Triggered automatically when a subscription expires
Trial Conversion
Convert more trials into paying customers
If you offer trials without requiring a credit card, some users will never add one. ChurnWard sends two friendly, well timed activation emails that nudge trial users to add a payment method before they lose access.
- Two emails: midpoint of the trial and one day before it ends
- Only targets trial users without a payment method on file
- Friendly and helpful, designed to convert rather than pressure
You're not alone
Founders just like you are dealing with this
r/SaaS
u/Moist-Perspective-60 · 4d ago
I think SaaS founders are quietly leaving money inside Stripe
While building this month's project, I started looking closely at Stripe billing exports. What surprised me wasn't churn. It was recoverable revenue. Things like unpaid invoices that were never followed up, failed charges that didn't retry properly.
r/Entrepreneur
u/yaag3006 · Jun 2020
How do you folks handle customer churn, especially the ones in subscription business?
If you lose 5% of your paying subscription customers each month, you are looking at a close to 50% annual customer churn rate! Churn is one metric that pulls no punches in telling you how your business is doing.
Pricing
One plan. One price. No surprises.
Monthly Yearly
Pay yearly and get 4 months free
$29 /month
No per-seat pricing. No usage limits.
Most tools charge $200+/month or a percentage of recovered revenue. ChurnWard doesn't.
- Unlimited recovery attempts
- Expiring card alerts
- Revenue analytics dashboard
- Subscription win-back campaigns
- Stripe + Dodo Payments integration
- Chat or email support
Works with
Get started
+more (soon)
Price excludes any applicable VAT/taxes.
ROI Calculator
See how fast ChurnWard pays for itself
Enter your numbers. Most founders cover the $29/month fee by saving just one or two payments.
Your numbers
$ /month
Your potential recovery
Revenue at risk
Failed payments × subscription price
$245
Estimated recovery
~60% average recovery rate
$147
Payments to cover ChurnWard
$29 fee ÷ subscription price
1
Save just 1 payment per month and ChurnWard pays for itself. The other ~2 are pure profit.
Free tools
Know your numbers
Quick, free calculators to help you understand your churn metrics and recurring revenue. No sign-up required.
FAQ
Common questions
Dunning is the process of recovering failed payments. When a customer's card is declined or expires, dunning sends automated emails prompting them to update their payment method, preventing involuntary churn. Read our practical guide to dunning for a deeper look.
Connect Stripe or Dodo Payments with an API key. ChurnWard listens for payment failure events and handles recovery automatically. Setup takes a few minutes with no code changes required.
No. ChurnWard is a flat $29/month (or $232/year). You keep 100% of the revenue we help you recover. Most competitors charge a percentage of recovered revenue or significantly higher monthly fees.
We support Stripe and Dodo Payments at launch. Paddle and others are on our roadmap. Each account connects to one processor.
Dunning recovers failed payments from active subscribers. Win-back targets customers who have already cancelled. It sends them offers to resubscribe days, weeks, or months after they left.
Every email ChurnWard sends includes a one-click opt-out link. When a recipient opts out, their preference is respected immediately and reflected in your dashboard. We don't send to opted-out contacts.
You can edit the subject line, message, and timing of our built-in recovery and win-back flows, and we provide sensible defaults to get you started. Full template editing and custom flows are on our roadmap.
Custom sending domains are not available at launch. Emails are sent from ChurnWard's domain on your behalf. Connecting your own domain for sending is planned for a future release.
Yes, every account starts with a 14 day free trial.