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SaaS churn and retention guides
In-depth comparisons, explainers, and practical frameworks for understanding the metrics that drive subscription growth.
ARR vs MRR: When to Use Each
ARR and MRR are two views of the same number. Here's when each is the right metric to reach for, and how to convert between them.
Attrition vs Churn: What's the Difference?
Attrition and churn are often used interchangeably, but they carry different connotations. Here's when each term applies and why it matters for SaaS.
Freemium vs Free Trial: Which Model for Your SaaS?
Freemium and free trials solve the same problem differently: letting prospects experience your product before paying. Here's how to choose the right model.
Gross Churn vs Net Churn: What's the Difference?
Both metrics measure revenue loss, but gross churn stops at the total while net churn factors in expansion. Here's when each one matters and how to reduce both.
How to Calculate NPS
The NPS formula explained step by step with worked examples. Calculate your own NPS with our free tool.
Merchant of Record Providers for SaaS: Compared
A practical comparison of merchant of record providers for SaaS founders. Fees, tax coverage, limitations, and which one fits your stage.
Merchant of Record vs Stripe: What SaaS Founders Need to Know
Stripe's core product isn't a merchant of record, but Stripe Managed Payments changes the picture. Here's how to decide what's right for your SaaS.
NRR vs GRR: What's the Difference?
NRR and GRR both measure revenue retention, but they answer different questions. Here's how each works, when to use them, and what good looks like.
SaaS Pricing Strategy: Models, Psychology, and Common Mistakes
The right pricing model depends on your product, your market, and your stage. Here's how to think through the decision and avoid the mistakes that cost founders revenue.
The Rule of 40 for SaaS
Revenue growth rate plus profit margin should equal 40% or more. Here's how the Rule of 40 works, what it tells investors, and where it falls short.
What Is Churn? A Plain English Guide for SaaS
Churn is the rate at which customers or revenue leave your business. Here's what it means, why it matters, and what you can actually do about it.