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SaaS

Guides on SaaS for SaaS founders and small teams. Strategies and benchmarks to reduce churn and recover subscription revenue.

Watercolour illustration of a clipboard survey form surrounded by speech bubbles, bar charts, pie charts, magnifying glasses, and a group of people.

3 Mar 2026 Adam Collins

NPS Survey Questions That Actually Drive Insights

The standard NPS question only gets you a number. The follow-up question, timing, segmentation, and feedback loop are what turn that number into retention insights. Data-backed guidance from Bain & Company, CustomerGauge, Pendo, and Groove, with practical templates for bootstrapped SaaS founders.

NPS customer feedback surveys SaaS

Illustrated wooden barrel overflowing with gold coins, with cracks leaking coins onto the ground, representing revenue lost to failed payments.

8 Feb 2026 Adam Collins

What Is Dunning? A Practical Guide for SaaS Founders

Dunning is how subscription businesses recover failed payments. Learn what causes payment failures, why they matter, and how to automate recovery without losing customers.

dunning revenue recovery SaaS