Pre-Dunning

Prevent failures before they happen

The best recovery is the one you never need. ChurnWard detects expiring cards and notifies customers before their next payment fails.

Why pre-dunning matters

Most failed payments happen because a card expired and the customer didn't realise. By the time you notice, the charge has already failed and the clock is ticking. Expiring card alerts solve this by prompting customers to update their payment method before the failure ever occurs.

  • Detects cards expiring within a configurable window (default: 30 days)
  • Sends branded emails with a direct link to update payment details
  • Tracks whether the customer actually updated their card
  • Dashboard shows all upcoming expirations so you're never surprised
  • Prevents failures before they reach dunning recovery
Expiring Card Alerts

Step by step

How it works

1

ChurnWard scans your customers

When you connect your processor, ChurnWard imports card expiry dates for all active subscribers. It continuously monitors for cards approaching expiration.

2

Alerts go out automatically

30 days before expiry, a branded email is sent asking the customer to update their payment method. A follow-up is sent if they haven't acted.

3

Failures prevented

Customers who update their card avoid a failed payment entirely. For those who don't, ChurnWard's dunning flows are ready to catch the failure.

Why it matters

Fewer dunning flows needed

Every card updated before expiry is one fewer failed payment to recover. Pre-dunning reduces the volume of failures your dunning system needs to handle.

Better customer experience

Customers appreciate being told their card is expiring. It's proactive, it's helpful, and it builds trust in your product.

Dashboard visibility

See exactly which customers have cards expiring this month, next month, and beyond. No more surprises when a batch of payments fails.

Frequently asked questions

By default, 30 days before the card expires. You can configure this window to match your billing cycle.

If they don't update their card and the payment fails, ChurnWard's dunning recovery flows kick in automatically. Pre-dunning and dunning work together.

Yes, for processors that expose card expiry data via their API. Stripe and Dodo Payments are supported at launch.

Stop failures before they start

Expiring card alerts are included in every ChurnWard plan. $29/month, everything included.