Bring churned subscribers back with automated win-back campaigns
Not every lost customer is gone for good. When a subscription expires, ChurnWard sends targeted offers to bring them back. Offer percentage discounts, free months, or simply remind them what they're missing.
What are win-back campaigns?
When a subscription expires, most SaaS founders move on. But a significant portion of churned subscribers would come back with the right nudge at the right time. Win-back campaigns automate that nudge, sending targeted offers to former customers based on configurable rules you control.
- Automated win-back flows for expired subscriptions
- Offer percentage discounts or free months
- Triggered automatically when a subscription expires
- Targeting rules based on subscription history and plan type
- Works alongside dunning recovery to cover both involuntary and voluntary churn
Step by step
How it works
Trigger event detected
When a subscription expires, ChurnWard detects the event via your processor's webhooks and enrols the customer in a win-back flow.
Targeting rules applied
Not every churned customer should get the same offer. ChurnWard applies your targeting rules to decide who gets contacted, when, and with what incentive.
Offer delivered automatically
The customer receives a branded email with your chosen offer. A percentage discount or free months. Timing, content, and follow-ups are all configurable.
Why it matters
Recover revenue beyond failed payments
Dunning handles involuntary churn. Win-back handles voluntary churn. Together, they cover both sides of the retention problem.
Fully automated, fully configurable
Set your triggers, define your offers, and let ChurnWard handle the rest. No manual outreach, no spreadsheets, no customers falling through the cracks.
Targeted offers, not spam
Win-back emails go to the right people at the right time with the right incentive. Targeting rules keep your outreach relevant and your brand intact.
Frequently asked questions
ChurnWard supports automated win-back emails triggered when subscriptions expire, with percentage discount and free month incentives. You can target specific customer segments based on their subscription history and plan type.
Dunning recovers failed payments from active subscribers whose charge didn't go through. Win-back targets customers whose subscription has expired. They solve different problems and work best together.
Win-back flows are triggered automatically when a subscription expires. Follow-up timing is configurable.
Percentage discounts and free months are supported. You choose the incentive and ChurnWard delivers it automatically.
Win-back campaigns work with all processors that ChurnWard integrates with. Stripe and Dodo Payments are supported at launch.
Start bringing churned subscribers back
Win-back campaigns are included in every ChurnWard plan. $29/month flat.