How much revenue are you losing?

Payment failure rate: Between 5–18% of SaaS subscription payments fail each month. The default 9% is a mid-range estimate based on industry data from Recurly.

Recovery rate: Dedicated dunning tools typically recover 40–75% of failed payments, depending on the failure reason and the speed of intervention. The 60% average is based on aggregated industry benchmarks.

ROI: The return is calculated by dividing the estimated monthly recovery by ChurnWard's $29/month price. Dunning management delivers an average 43x ROI across the industry.

Recurly's data across thousands of subscription businesses puts the average payment failure rate at 5–10% of attempted charges. The exact number depends on your customer base, geography, and payment methods.

B2B SaaS companies tend to sit at the lower end (5–8%) because corporate cards are less likely to have insufficient funds. B2C and lower-ARPU products often run higher (8–15%) because consumer debit cards and prepaid cards fail more frequently. International billing adds another layer: cross-border transactions fail at roughly 1.5–2x the rate of domestic ones.

The real cost isn't just the failed charge. Without intervention, a failed payment becomes involuntary churn. We've seen this account for 20–40% of total churn across ChurnWard customers. That makes it the single biggest recoverable source of revenue loss for most subscription businesses.